Nike: A hole new world of interactive media communication

Once again Holocube have had the pleasure of working with Nike on a project launch to feature their new super flexible athletic sneakers in the city of Amsterdam.

A hologram shows the shoe as a 3-D image which is visible on both sides. Therefore, it’s almost like seeing the shoe in real life! The shoe rotates and moves to show its flexibility. Its life size and seems as if you can touch it!

HOLOCUBE is a fully integrated 3D projection platform that makes a virtual model of any product look almost indistinguishable from the real thing. The HOLOCUBE is capable of displaying 1080i resolution videos which can be viewed through a window which gives a dramatic 3D effect (see videos below). The HOLOCUBE is equipped with a dedicated 40GB hard disk drive, capable of storing up to 18 hours of compressed video at a bit rate of 4 Mb/s or 8 hours of compressed video at 9 Mb/s.

If you're interested in promoting your products or services with our eye-catching holocubes get in touch!