LT Projects helps encourage ‘blue sky thinking’ with a creative Ultra Short Throw Projection solution from Pro Display and Optoma
Projection screens are well known for offering a wide range of solutions to an endless variety of display requirements and, over the years, Pro Display has been involved in some of the most innovative and creative projection installations the world has ever seen.
Amongst these ranks a a projection application unusually used on a ceiling in an innovation lounge of a global company’s European headquarters.
The brief given to LT Projects and Optoma was simple – ‘deliver the wow factor’.
To reflect innovation as a concept, they decided to integrate technology into this area. But their choices were limited by space! With a ceiling recess of only 450mm to work with, it made using many display technologies difficult, leading them to Pro Display’s rear projection Digital Glass technology to help resolve such a difficulty.
Unlike LCD screens, projection screens have no size limit. This factor alone makes a strong point that projection solutions are superior to LCD screens for large format applications, however, in this case, the advantages go further than just efficiency.
Weighing only 5.6kg each, LTS was able to install the required UST projectors just centimetres away from the UST screen, each creating an image of over 100 inches in size and offering a 20,000 hours maintenance-free laser light source.
Mr Alastair Leslie from LTS comments: “This installation would not have been achievable without the combination of the very latest UST rear projection technology from Pro Display and these [Optoma] UST laser projectors, launched earlier this year. This enabled us to not only achieve it technically but also on budget.”
Pro Display’s rear projection Digital Glass technology to create a virtual skylight that ‘brings the outside in’. A ceiling projection screen offers the opportunity to project a ‘false sky’, and by displaying a 4K video of a moving blue sky on the screen, LTS was able to deliver this incredible solution with class.
An application such as this demonstrates how the limits of projection screens are continuously challenged and tested, helping to revolutionise the way we transform our inside spaces.
Mr Leslie comments, “Even though the innovation lounge is on the ground floor, it feels light and airy due to the virtual Skylight. The imagery is so realistic – you forget that it is not actually the sky above.” He adds, “It has definitely met the brief for the ‘wow factor’”.
In a more contextual consideration, this application offers the client a range of pioneeringly creative opportunities, such as being able to theme their environment with a chosen concept, where they could create a variety of effects by projecting different videos onto the ceiling, such as a different climate or a different time zone.
As Mr Leslie explains, “The equipment is now there – we can just swap content for the Skylight. For example, we could project an underwater scene or project something across the skyline for Christmas using the Skylight.”
Ultra Short throw projetion screens on our sunscreen displays.
It’s not just offices that can benefit from this application. Customer facing environments can enjoy the benefits of ceiling projection just as much, if not more, as customers are ‘wowed’ by the solution at play. It could possibly help to affect buyer psychology, or even be built into the customer journey, ultimately using design to influence customer emotions and encouraging them to make a purchase.
This is particularly important as stores look to enhance their ‘bricks and mortar’ offering in the face of growing pressure from online shopping trends.
The benefits of having this level of control over an environment is not just an aid in influencing psychology. Ceiling projection applications can be extremely effective in an experiential sales or service setting such as themed hotels, restaurants or theme parks, helping to effectively and flexibly transform an environment at a minimal cost.
This is particularly important when creating a specific theme that is integral to an attraction or experience that customers pay for, encouraging a measurable return on investment.
Whilst this solution is ideal for commercial and corporate environments, private homes can also enjoy the wonders of UST ceiling projection, offering a space-saving option in delivering the ultimate in personal space escapism. Residential applications would see this work excellently in a range of areas, from entertainment rooms to bathrooms – ceiling projection can help transform a room into any environment, from outer-space to under water, depending on the desired theme.
Helvetic Vision Media Company offer a solid range of ProDisplay products that will excite your customers. If you have some ideas about how you would like to integrate our technology into your displays or just want to know more - get in touch!